CarNext made it possible for consumers to find and buy a high quality used car totally online. Their B2C platform was used by over 1 million people.

I wrote complex multi-stage sales funnels to buy, lease and finance a car. I also introduced conversation to add personality to the brand and customer journey. The saved search form I wrote had a conversion rate over 50%.

Deliverables: user interfaces, micro-copy, sales funnels, content flows, how-to videos and web pages.